Principles of Fashion

Fashion follows certain principles, which are 

x Fashion is introduced as a style, which has to follow certain principles and gain popularity to become a fashion 

x Fashion is established by consumers, who have the power to accept or reject the styles offered. When a new style is introduced in the market. It is dependent on the consumer’s approval and acceptance to become a fashion.

X Fashion is not based on price. This is because items originally introduced at high prices may be quickly made available in a variety of prices if they appear to have considerable consumer appeal.

X Fashion is evolutionary and rarely revolutionary. This emphasizes the fact that fashion changes gradually, that is, it evolves from one style to another. As far as the revolutionary changes are concerned, there have been only two fashion revolutions so far the first was the French Revolution, when the voluminous full skirts and low-cut bodices were forcefully turned to simple and drab clothing. and the second was the New Look introduced by Christian Dior in 1947, when the tailored short skirt gave way to a feminine look in full skirt.

x Fashions follow a direction, which is unaffected by sales promotion. Promotional efforts can neither dictate what people will buy, nor renew the life of a fading fashion. They only help to attract attention to a new style 

x “All fashions end in excess,” said the famous Paris-based designer. Paul Poiret. This means that once the extreme look in any style has been achieved, further modifications are limited and people lose interest and move on to seek a different look with a new style 

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